Facebook To Pull Back On Research Following Controversial Mood Study by @mattsouthern

Today, in a response to negative feedback over the company’s controversial mood study, Facebook revealed its plans to change the way research is conducted by the company going forward. Mike Schroepfer, Chief Technology Officer at Facebook, says the company is still committed to conducting research to make its service better, but they want to be more responsible about it. Schroepfer explains why Facebook’s controversial study was conducted in the first place: In 2011, there were studies suggesting that when people saw positive posts from friends on Facebook, it made them feel bad.

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Facebook To Pull Back On Research Following Controversial Mood Study by @mattsouthern

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